Royal Beauty chooses Zom Marie, a super star among the new generation, as their brand ambassador who would fit well with Royal Beauty’s target group. She also joined in this special campaign in cooperation with Operation Smile Thailand Foundation by continually funding 500,000 Baht of the operation costs for children with cleft lips and cleft palate to give them opportunities to have a good livelihood within the society. Zom Marie becomes a voice to the brand via advertising media, by reviewing the products – and via other online platforms. Zom Marie also sings a corporate jingle, “Share the Smiles” to give a message that all of us, regardless of who we are, can help others when we choose kindness, even just to give smiles to others. This “Share the Smiles” Project by Royal Beauty will continue in 2022 to assist other organizations who are in need.